Public Relations

22nd October 2015

 Public relations

A presence in the media can be vital in raising awareness of an organisation’s position and views, gaining public support, building and promoting a brand or product or mitigating a crisis. Veritas Consultancy knows that, done properly, public relations and media relations are powerful tools that can play a significant part in helping our clients to achieve their objectives.

Crisis management

Every organisation is susceptible to a crisis, as a result of internal developments, external threats or changes to the environment in which they operate. The common theme is that a balanced response to such a crisis is essential – and the wrong decisions can have serious implications for an organisation’s reputation and future.

Integrated campaigns

Campaigns work best when their various threads – political lobbying, media engagement,effective public relations, events management – all work in harmony. At Veritas Consulting, we pride ourselves on developing and implementing strategies for our clients in which services are delivered as part of an integrated approach that has the client’s goals at its heart.

Veritas Consulting understands that integrated strategies which draw on each of our disciplines ensure a further reaching and more comprehensive campaign that can often yield far greater results than single discipline approaches.

This integrated campaign approach ensures we harness every aspect of our expertise and experience, ranging from public affairs to public relations, undertaking due diligence and political risk analysis, and administrative and secretariat services, to ensure the best possible results for our clients.

Reputation management

The success of any organisation is intrinsically linked to the health of its reputation. No matter how strong the bottom line or virtuous the cause, a negative perception of any organisation amongst its stakeholders and the wider public will affect its ability to develop and to meet its objectives.

Research and insight

Research and insight is fundamental in determining business goals and strategy in the public, private and charitable sectors. Veritas Consulting knows that our clients are reliant on being one step ahead in their understanding of changes in their sectors, policy announcements, political developments, and service contract tendering. Our expert team use their formidable experience and research skills to make sure our clients stay one step ahead.

Public affairs

The Veritas Consulting approach is based on the idea that effective engagement in politics should be based on what you know, not who you know – and that it is always better to come to the table with a solution rather than a problem. These principles are the cornerstones of our public affairs strategies for clients, which use an intellectually rigorous process to ensure that our clients are making the arguments and presenting the solutions that will strike a chord with decision makers.

Monitoring and intelligence

The saying ‘knowledge is power’ is particularly true when it comes to politics, campaigns, stakeholder engagement and business development. At the heart of all of our work is comprehensive monitoring and intelligence gathering that informs our clients and our work on their behalf.

Political Monitoring and Auditing

The foundation of our work is comprehensive research, public policy and political risk analysis, monitoring and forecasting of the political environment of the US, the UK, the Middle East and the EU. We use this information to inform our strategies and identify where, when and how our clients can contribute to the policy process – along with identifying any challenges and opportunities that might be encountered along the way. To maximise the effectiveness of their engagement, we ensure that our clients are at all times aware of the political and policy environment in which they are involved.

Message development and transparency

Key to our work for our clients is determining who can best influence the changes they wish to see and how best to inform their decision making process. We help hone our clients’ messages to ensure relevancy to each audience they address, training them if necessary to ensure they perform to the best of their ability in front of a range of audiences and stakeholders, which could potentially include regulators, Select Committees and public inquiries.

At all times we ensure our clients are engaged in an open, effective and transparent dialogue with decision makers. We believe our clients are their own best spokespeople and our strategies are based on ensuring they are addressing the relevant decision makers and conveying the most effective messages in a meaningful and constructive way that has clearly defined results and follow up activities.

Press Releases

Veritas Consulting keeps members of the media informed about new and ongoing situations and events. If you are a member of the media and would like to receive our releases please  get in touch and we will add you to our lisitng.

Media Briefings and Interviews

If you are a journalist or news organization doing a story, contact Veritas Consulting first. We can provide situation briefs and email or telephone interviews for print, radio and television broadcast. Contact us with the name of your organization, location, email, telephone number and the nature of your story. A representative will contact you and help you with the information you need to know to get your story out on time.

Speaking Engagements

If you are in need a speaker for your event Veritas Consulting an help. Our experts can lecture on a broad range of military, political and economic topics. Contact us with your event details for more information.